“He who Fails to Plan, Plans to Fail”

So what’s our secret?

Ipixels Mediaworks has a comprehensive 5-step web development process that takes into account all of the important elements that go into an effective web presence.  Our process is as much for our clients as it is for us; helping the project stay within scope and within budget, and resulting in a compelling web experience for the user, while meeting your business objectives.

View Our Process
icon-5step-process
  • Research
  • Plan
  • Build
  • Launch
  • Promote
Process: Research

Research

The first stage is the kick off of your web development process.  In this step, we identify key information about the state of your current web presence (if you have one), and gather information relevant to where you want to go with the direction of your new website. It includes:

  • Google Analytics Feedback
  • Defining Business Objectives
  • Competitor & Industry Research
  • Keyword & SEO Research
  • Identifying Target Audience(s)
  • Content Consulting
Process: Plan

Plan

The second stage takes the information gathered in Research to create a holistic plan/strategy for implementation.  Out of this step we derive:

  • Sitemap
  • Information Architecture
  • Content Strategy
  • UI Design
  • Online Marketing Strategy
Process: Build

Build

The third stage is where the work happens and the preparation that took place in Research and Plan begin to materialize into working systems.  It is the coding and development of:

  • Compliant HTML & CSS
  • CMS
  • Blog
  • eCommerce
  • Mobile Websites
Process: Launch

Launch

The fourth stage comes after the site Build and the website is now ready to be user tested and submitted to search engines for public use.  This step includes:

  • Browser Testing
  • Launch
  • Monitoring
  • Support
Process: Promote

Promote

The fifth stage is the marketing the website to your target market(s) through various online marketing tactics to drive traffic to your site and increase user satisfaction and conversions.  This step should be analyzed and refined on a continual basis. Promote means:

  • Email Marketing
  • Blogs & Social Media Marketing
  • Search Engine Optimization
  • Search Engine Marketing
  • Pay Per Click Advertising