What is Pay Per Click Advertising?
Pay Per Click Advertising, otherwise known as PPC, is an online advertising model used to drive relevant traffic to your website. Put simply, an advertiser selects and bids on key terms that their target audience would search for on a search engine like Google, Bing or Yahoo!. An ad campaign is then created, and when someone searches for the term(s), the ad will come up at the top of the search engine results page. Only when a person clicks on the ad to find out more, does the advertiser get charged the pre-determined bid amount, hence ‘pay per click.’
Benefits of PPC
PPC has revolutionized advertising, giving the advertiser so much more control. With PPC advertising, companies can chose where and when they want the ad to show up, who sees it and how much they want to spend on a daily basis and per click. PPC advertising eliminates a lot of the waste associated with traditional advertising, like the waste of time and money spent delivering ads to the wrong people. It allows companies to set budgets and make changes to the ads in real time. The number of impressions is much more accurate because it is based on “click-thrus” and not on mere estimates. And PPC campaigns can be monitored, measured and tracked in quantifiable ways with management tools unmatched in traditional methods.
When a PPC initiative is implemented correctly, it can be one of the most effective pieces of your Internet Marketing plan; proving for many that more targeted spending leads to a greater ROI.
Our Pay Per Click Services include:
- PPC campaign strategy
- Bid & budget recommendations
- Keyword analysis
- Competitor analysis
- Ad category creation
- Ad creation (copy and design)
- Landing page selection
- Landing page design and development
- Campaign execution
Whether you want to utilize Google Pay Per Click, Bing Pay Per Click, Yahoo! Pay Per Click or a combination the three, a PPC initiative is only as effective as is it planned, implemented, and managed. This is where we come in. Ipixels can take the guesswork out of PPC for you, helping you reach your target audience and your conversion goals.
Want to talk more PPC? So do we! Contact us for more knowledge drop.
